The podcast industry is coming of age in China. With a tight-knit community of 80 million young and educated listeners from top-tier cities, content creators, big-tech firms, and regulators are rushing into the growing market with varying missions.
Author: Alvin Zhou
Chinese tech giant NetEase Inc. announced a spin-off of Cloud Village, its mobile music streaming service subsidiary, in late May. With a cult-like community that boasts strong user engagement and its unique Music Talent Initiative, Cloud Village stands out among digital music platforms. The company’s IPO proposal comes amid a crackdown on Tencent, the champion of China’s music streaming market, which offers a potential inroad to Cloud Village’s future growth.
From the introduction of a sweeping national security law to a major overhaul of the city’s electoral system, Beijing’s hardline approach against Hong Kong’s democratic underbelly has largely been driven by national economic interests. Foreign companies will find that they are still welcome in the city as long as they comply with the new laws of the land.
As BRI infrastructure projects stalled at the peak of the pandemic, Beijing found an opportunity to rebrand the decaying initiative. To maintain ties with BRI member countries while providing China the maneuverability to deflect Western criticism of its mishandling during the early stages of the pandemic, Beijing is in the midst of re-orientated the BRI to emphasize vaccine diplomacy through the new “Health Silk Road.”