
Starbucks and Luckin: Crafting a Coffee Culture in China
Both Starbucks and Luckin’s market strategies have taken China by storm. It can perhaps be most aptly said that Starbucks preferred to focus on cultural values while Luckin capitalized on societal trends. Regardless, both chains have defined their niche within the Chinese consumer lifestyle and are evidence that, so long as Chinese market strategies are culturally aware and data-driven, there is more than one road to success in the Chinese market.