Lee Moore

Redressing Western Brands’ Successes and Failures in China

Since Deng Xiaoping’s 1979 Reform and Opening Up Policy began, Western brands have faced headwinds entering the Chinese market. Some have succeeded, but there have been many more failures. We’ll take a longer, historically informed view to think about what separates the winners and losers of Western brands trying to make it in the Middle Kingdom.

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Food Fight or Combo Meal? KFC and McDonald’s Scramble for China

Internationally, McDonald’s has long been dominant, but in China, KFC reigns king. KFC has twice as many outlets, with experts having long explained KFC’s dominance through better localization efforts. While this argument holds water, the competitive relationship between the world’s largest fast food chains has also bolstered their mutual success in one of largest and most complex markets in the world.

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Dead Wrong: AIA and Ping An’s Life Insurance Duel for China

The narrative of AIA and Ping An is one familiar to Western brands that enter China – with many fallen prey to the pitfalls of misaligned cultural values. AIA had not fully weighed the taboo of death when it entered the Chinese market and faced significant challenges when selling insurance – stymieing its growth and providing the perfect opportunity for China’s now largest life insurer to seize the market.

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